Creating an Esports Team Advertisement

Layout and Images

Typically more professional esports organizations will have high quality headshots of their players that can be used for graphics and such but since we don’t have that the best way to create an esports advertisement is by using in-game pictures and 3d renders of in-game characters or objects. 

When you are using these in-game pictures it’s important to make sure that the image is high quality and that the shape goes all the way through the canvas and not stop halfway or it’ll look really awkward. Here’s an example of what good and poor spacing looks like:

Make sure not to overload your graphic with too many shapes or layers. Most of the time simple is better. 

Text & Subtext

Remember to keep your text short, simple, and clean. Try not to add too many effects and colors onto your text layers. The main text that you want people to see should usually be the biggest and be paired with subtext if necessary. The subtext should be under or above the main text and maybe even next to it depending on your design. Subtext is usually used for dates, times, names, events, social media, etc. For this design I would recommend making the main text along the lines of “School Name Esports”, for example “Olympic Esports”.

Extra add-ons

Extra add-ons could be shapes, overlays, effects, text, sponsor logos, or other layers depending on the design you are going for.